Recognized advertising agent, Rafael Roldós Viñolas, established the center of Roldós and company ads in 1872. Located in Escudellers Street, Barcelona, soon becomes one of the most important agencies in the country.
In 1896, with the purpose of supporting the increased advertising demand, Roldós pioneer founded Las Noticias, a major newspaper that is published until the end of the Spanish Civil War, in 1939.
Years of mergers
1929 - 1939
A period of intense activity begins in the national panorama of advertising agencies, with a multitude of mergers and acquisitions. After the merger of several agencies, Roldós was renamed Roldós-Tiroleses S. A. de Publicidad until 1932, and later Roldós-Gispert S. A. until 1939.
From the 1990s, the agency specializes in the media planning, providing coverage throughout the national territory. Also to correspond to the loyalty and customer neds, remains in charge of the processing announcements.
In 21st century, to adapt Agency services to the changes of the environment is a must. The experience and professionalism of the team together with customer trust, makes Roldós to become the active oldest Agency in the world.
2022 marks the agency's 150th anniversary. A century and a half of uninterrupted activity is a milestone that very few companies reach and is a great reason for satisfaction and celebration for the agency, the oldest in the world in operation. It will be a year full of events and celebrations to commemorate this historic milestone.