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MEDIA PLANNING

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Television advertising

The platform to reach millions of homes

Television is the communication medium that provides us with the greatest reach and coverage and allows for the geographic and sociological segmentation of the audience due to the large number of disconnections and number of specific channels for each target. Appearing on television is synonymous with credibility, reputation and, thanks to its multimedia characteristics, allows us to transmit the qualities of our product/service with great relevance.

Why choose television for your advertising?    

 

  • It is the medium that allows for greater coverage in the shortest possible time.
  • It provides high reputation and credibility to the advertiser.
  • Audiovisual message in a captive moment.
  • Currently, with Connected TV, it is possible to segment audiences and geographic areas on national TV.
  • High frequency of impacts.
  • Possibility of different formats depending on the budget.

Formats we work with

 

  • Advertising spots: from 10 to 60 seconds, perfect for conveying key messages.
  • Sponsorships: associate your brand with relevant programs to capture your audience's attention.
  • Telepromotions: integrate your product into television content organically.
  • Local campaigns: ideal for companies looking to reach specific audiences in their area.
  • Young people no longer watch television... or do they? They do watch it even though consumption has dropped, but we have Netflix and Amazon to reinforce those younger audiences.

 

OTT   

 

  • Flexibility for every type of audience
  • OTT platforms (Netflix, Max, Prime Video, among others) have transformed the way we consume content and allow for greater advertising personalization.
  • Adults: they look for documentaries, long-running series, and exclusive productions because they value the quality of the content and the absence of interruptions.
  • Young people: they prefer short-episode series, viral content, and movies that generate conversation on social networks.
  • Families: platforms offer a range of content for all ages, from cartoons to major productions that they can enjoy together.
  • OTTs are integrating new advertising options, such as segmented ads, into some of their plans, which allows brands to impact specific audiences in a non-invasive way and thus complement conventional strategies.

What do we offer at Roldós Media?

  • Customized strategy.
  • We analyze your target audience and design a customized strategy.
  • Impact on your target.
  • We make sure that your message reaches the right audience at the perfect time, maximizing its effectiveness.
  • Comprehensive management.
  • We take care of everything, from negotiating with the networks to monitoring and analyzing the results of your campaign.
  • Budget optimization.
  • We choose the formats, channels and schedules that offer the best relationship between cost and reach.

 

Are you interested in making a television advertising campaign?

Present us your briefing and together we will study the best way to reach your target and achieve your objectives.

Request Planning