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MEDIA PLANNING

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Radio Advertising

Immediate impact and direct connection with your listeners

Radio remains a powerful and accessible medium for reaching specific audiences. With its ability to accompany listeners anytime, anywhere, radio offers a unique way to connect with the public in an emotional and direct way. At Roldós Media we design radio campaigns that integrate perfectly into the daily lives of your potential customers.

Why choose radio for your advertising?

 

  • Constant presence: radio accompanies listeners on their journeys, at work and at home, ensuring continuous reach.

  • Precise segmentation: thanks to the diversity of stations and programmes, you can target very specific audiences.

  • Local and national impact: whether you are looking for notoriety with national coverage, or if you want to stand out in local markets, radio adapts to your objectives.

  • Speed and flexibility: radio campaigns can be implemented and modified quickly, and allow for a quick reaction to changes or market needs.

  • Diversity of formats: spots, mentions, programme outings, sponsorships or events, etc. Radio offers multiple solutions to adapt to each campaign objective.

  • Prescription: the trust of audiences with their reference presenters is high, which allows for a greater bond with the brand thanks to the prescription of presenters in formats such as live mentions.

What do we offer at Roldós Media?

 

Conventional ads

 

Creative spots that capture attention in seconds.

Sponsorship of programs, concerts or other events

 

Associate your brand with leading audience programs and improve your recognition.

Custom Mentions

 

Take advantage of the credibility of the announcers to connect more closely with the listeners.

Local and regional campaigns

 

Perfect for small and medium-sized businesses looking to make an impact in their geographic area.

Data that reinforces the impact of radio

  • 60% of listeners tune into radio stations while they are travelling, a key moment to capture their attention.
  • Trust in the announcers increases the credibility of the advertisements broadcast on their programmes.
  • High message retention: repeating advertisements at different times and programmes increases the recall of your brand.

 

 

And you, what radio do you listen to?

 

1. Tradicional radio (AM/FM)

 

Traditional radio, broadcast on AM or FM frequencies, remains one of the most accessible and mass media. Ideal for connecting with local and regional audiences, it offers advertising options such as:

  • Commercial spots.
  • Sponsorship of popular programs or concerts.
  • Live mentions made by announcers.

 

2. Digital radio (DAB and online) and Music streaming (Spotify)

 

Digital radio expands the reach and quality of sound, as well as offering specialized content that attracts more segmented audiences. Listeners access it through devices connected to the Internet, such as computers, mobile phones or smart speakers. Streaming music platforms such as Spotify have also gained a large audience share in recent years.

Advantages:

  • Advanced segmentation by interests and location.
  • Integration with social networks and digital platforms.
  • Detailed statistics on the reach and interaction of listeners.

 

3. Podcasts

 

Podcasts represent an on-demand radio format that has gained enormous popularity. Perfect for young and urban audiences, they allow for organic advertising integration through:

  • Ads at the beginning, middle or end of the episode.
  • Mentions of the presenter as part of the content.
  • Exclusive sponsorships of episodes or entire series.

 

Interested in a radio advertising campaign?

 

Contact us and discover how to make the most of the possibilities that radio offers today.

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