Special Actions

When traditional marketing actions are not enough to achieve our goals, it is when actions are necessary that complement and reinforce them. This is the case of Special Actions.

A strategy based on Special Actions can use any type of technology, format or support, but they should meet some requirements:

• They are unexpected and creative
• They are aimed at a specific target
• They create special, original situations in public spaces (the street) or private spaces for public use (for example, shopping centres)
• They generate a positive impression capable of being transmitted by word of mouth very quickly