MEDIA PLANNING

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Advertising at Events

Connect directly with your audience

Events play a crucial role in marketing strategies as they offer unique opportunities for direct interaction with the target audience and the creation of memorable experiences. At Roldós Media we know how to intensify the bond between your brand and your audience. 


Why invest in event advertising?

 

  • Direct interaction with your audience: they allow brands to personally connect with their audience and foster authentic relationships and memorable experiences.
  • Personalized experiences: advertising at events not only conveys a message, but creates unique experiences that reinforce the emotional impact on attendees.
  • Precise segmentation: they bring together specific audiences according to the type of activity, allowing your brand to effectively impact relevant niches.
  • Visibility and positioning: participating in well-organized events associates your brand with innovation, leadership and relevance in its sector.

Types of events we work on

  • Ferias y exposiciones: posiciona tu marca como líder en tu sector frente a miles de asistentes. 
  • Conferencias y congresos: llega a un público especializado que busca conocimiento e innovación. 
  • Eventos deportivos: aprovecha el dinamismo y la emoción de competiciones deportivas para conectar con una audiencia apasionada. 
  • Lanzamientos de producto: crea experiencias exclusivas que destaquen las cualidades únicas de tus productos o servicios. 
  • Activaciones urbanas: llega al público en su día a día con eventos creativos en espacios públicos. 

What do we offer at Roldós Media?

  • Brand Activations: We design interactive experiences, games, demos, and more to engage attendees in unique ways.
  • Sponsorship Management: We identify and negotiate opportunities for your brand to be an integral part of key events in your industry.
  • Multimedia Coverage: We capture and disseminate event highlights in real-time across social media and other digital channels.


Data that reinforces the impact of events

  • 52% of companies consider events to provide the highest return on investment compared to other marketing channels.
  • 60% of B2B marketers plan to use in-person events as their primary marketing channel, highlighting the effectiveness of this medium in achieving business objectives.
  • 97% of professionals consider physical events to have a great impact on business results, underlining their relevance in generating business opportunities.

 

What will you get by investing in events? 

 

  • High engagement: Live experiences create a stronger, longer-lasting connection with your audience.
  • Reusable content: Events generate valuable material (photos, videos, testimonials) that you can use in future campaigns.
  • Real-time positioning: Your brand will be present when and where relevant conversations happen.

Are you ready to transform your brand into an unforgettable experience? 

Let us advise you on the different events you can carry out, whatever your budget.