MEDIA PLANNING
Cinema Advertising
Boost your brand on the big screen
Cinema is not just entertainment, it is an immersive experience that captures emotions and connects with audiences in a unique way. At Roldós Media we are experts in transforming that magic into an advertising opportunity that leaves its mark.
Why invest in cinema advertising?
- Engaged audience without distractions: unlike other media, in cinema viewers pay their full attention to what is happening on the screen.
- Unmatched audiovisual impact: advertisements projected in cinemas benefit from high-quality image and sound technology. This allows your message to come to life with visual and auditory power that small screens can't match.
- Precise and effective segmentation: Movies attract specific audiences based on genre, theme, and time slots. This natural segmentation allows you to connect with the audiences that most align with your brand or product, thus maximizing ROI.
- Emotional reinforcement: generates an emotional experience that connects deeply with viewers.
Still want more benefits?
- Superior recall: Cinema ads have a much higher recall rate than other media, thanks to the immersive, high-quality environment.
- Brand exclusivity: On the big screen, ads do not compete with other content immediately, as happens on social networks or television.
- Local or global coverage: allows you to adjust your campaign to the needs of your brand.
What do we offer at Roldós Media?
- Media Planning and Strategy
- Selection of movies and times: Identification of the titles and time slots that best align with the brand's target audience.
- Geographic coverage: strategies for local, regional or national campaigns, depending on the client's needs.
- Budget optimization: cost analysis and negotiations to maximize impact within the allocated budget.
- Advertising Distribution in Cinemas
- Management of advertising insertions: coordination for the projection of advertisements in movie theaters, both in the moments before the film and in the trailers.
- Integration with promotions: insertion of branding campaigns in physical spaces of the cinema, such as entrances, lobbies, or merchandising.
- Audience Analysis and Results
- Audience study: identification of demographic data and audience preferences to improve campaign segmentation.
- Impact evaluation: detailed reports on campaign effectiveness, such as reach, recall and brand perception.
- Complementary and Integrated Campaigns
- Cross-media: combination of campaigns in cinemas with other platforms, such as social networks, television or live events, to reinforce the advertising message.
- Activations in theaters: organization of promotional events, raffles or activities related to the premiere of films.
- Collaboration with Distributors and Producers
- Product placement: strategic insertion of brands within films.
- Co-branding: collaborations between brands and films to maximize the impact of both.
Data that reinforces the impact of cinema
- In 2024, movie theaters in Spain registered a total of 71 million spectators, with a box office that reached 477 million euros.
- Studies indicate that cinema advertising is highly effective, with a significantly higher recall rate compared to other media.
- Film advertising is considered to have a lasting impact on audiences.
Do you dare to take your advertising to the big screen?
Let's see how we can help you design effective campaigns in the theaters or cinema circuits that interest you most.