Impact the real world and connect with your audience wherever they are
The outdoor medium continues to be one of the most powerful tools to connect with audiences in their daily lives due to the wide variety of media it offers. At Roldós Media we are experts in transforming urban spaces into memorable advertising opportunities that capture the attention of your target audience.
What advantages does it offer Outdoor Advertising?
Massive and constant reach: Outdoor ads are visible to thousands of people every day, 24 hours a day. They are ideal for campaigns that seek a broad and constant brand image.
Versatility of formats: From buses, billboards and bus shelters, to interactive LED screens and projections on buildings, the outdoor environment offers countless options to adapt to the needs of your brand.
Precise geographic targeting: Outdoor advertising allows you to choose strategic locations that maximize the impact of your message in key areas, proximity to a point of sale, such as urban centers, busy roads or high-traffic spaces.
Technological innovation: With technologies such as digital displays, retargeting, augmented reality and mobile interaction, outdoor advertising has evolved to offer more immersive and personalized experiences.
Available Outdoor Advertising Formats
Urban, Interurban and branded buses: With multiple formats and routes that provide great rapid coverage of the message thanks to dynamism.
Urban furniture: canopies, benches and other everyday elements converted into advertising supports.
Billboards: perfect for impacting roads, urban areas and high traffic areas.
Large format banners: Ideal for being seen from anywhere.
Digital screens: ideal for dynamic campaigns and messages adapted to the context.
Labeled vehicles: mobile campaigns that bring your message wherever your audience is.
Screenings and activations: unique experiences that combine creativity and technological innovation.
What do we offer at Roldós Media?
Media strategy: we identify the best locations and formats for your campaign, maximizing reach and effectiveness.
Planning and management: we are in charge of negotiating advertising spaces, coordinating the installation and supervising every detail of the campaign.
Digital outdoor advertising (DOOH): Campaigns on digital screens, with the ability to adapt messages in real time according to the context or audience.
Analysis of results: we provide detailed reports that include campaign reach metrics.
Data that reinforces the impact of cinema
In Spain, outdoor advertising has a penetration rate of 79.6%.
Outdoor ads are active 24/7, ensuring continuous and uninterrupted reach.
The integration of technology and data analysis has increased the effectiveness of campaigns by 200% and allows messages to be directed to specific audiences based on their location, time and demographic profile.
78% of consumers remember seeing outdoor ads in the last 60 days, reinforcing their impact on the public's mind.
The use of digital screens has transformed the medium and has allowed dynamic, interactive and adapted content in real time. The global DOOH market is expected to reach $45 billion by 2025. (Spanish or international data? I don't know if it is necessary to give the data)
58% of consumers perform searches on their mobile phones after seeing an outdoor advertisement, which demonstrates the synergy between OOH and digital marketing.
According to studies, 70% of purchasing decisions are made outside the home, where outdoor advertising has a strong presence.
Do you want to transform your brand in part of the urban environment?
Contact us so we can analyze which support is most appropriate to get closer to your audience.
