Influencer Marketing

Within the DIGITAL ADVERTISING emerges the figure of INFLUENCER, cornerstone in the era of Social Media or Social Networks, as it enjoys prestige in certain issues as demonstrated by their opinions and status updates which are shared and commented by many people, so that comes to act as a prescriber of the brands of certain sectors.

The Marketing of Influencers is therefore the marketing strategy that consists of achieving collaboration links between brands / companies and those people who have visibility and prominence on the internet, and who are of great value for different aspects of the brand strategy: positioning , sales, distribution, price, quality and service.

Distinguishing, classifying, contacting and assessing the Influencers in a Digital Ad campaign is fundamental in one that uses the Digital Media in its Media Planning, both directly and in campaign support in other more traditional media, since it acts as a media multiplier effect.

Are you interested in an Influencer Marketing campaing?

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